Put 'Em Back Post

a man is holding a new toadfish flats bastard rod, hes walking in crystal clear water

The Flats Bastard: Revolutionizing Inshore Finesse Fishing

The Flats Bastard from Toadfish redefines inshore finesse fishing for spin anglers. Engineered for ultra-light lures and stealthy presentations, this rod bridges the gap between spinning and fly gear, letting anglers target tailing reds, bonefish, and other prized flats species with precision. Paired with the Carbon Elite II reel and our new 8lb Braid, this combo delivers unmatched control, accuracy, and power - making spinning gear in skinny-water more effective than ever.

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the abalone inlay of a handle is shown - its very pretty

Put 'Em Back x Abalone Restoration: A New Chapter in Coastal Conservation

Toadfish has launched the Abalone Collection to support the restoration of critically endangered abalone and the kelp forests they help sustain. In partnership with the Santa Monica Bay Foundation, proceeds from every product in the collection fund hands-on restoration efforts. With abalone populations down over 99%, this initiative helps bring balance back to coastal ecosystems—one reef, one shell, and one product at a time.

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a man has an elite plier attached to his beltloop

The Second Generation of Toadfish Rods and Reels Just Landed

Toadfish’s biggest launch of the year is here: the Carbon II and Carbon Elite II combos. Redesigned from the ground up, these rods and reels are lighter, stronger, and more responsive than ever before. Whether you’re chasing reds on a flat or hunting snook deep in the mangroves, every detail is engineered for serious anglers who rely on their gear. Here’s what makes this new generation worth the upgrade.

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a man has an elite plier attached to his beltloop

New Pliers and Fishing Tools that Raise the Bar

Toadfish has launched three new tools built for inshore anglers: the Inshore Essentials Tool Kit, the upgraded Elite Series Pliers, and the premium 7.5” Titanium Pliers. Each product is designed with long-lasting materials, smart features, and practical utility to handle real on-the-water demands. From organized storage to corrosion-resistant performance, this new lineup raises the standard for fishing accessories built to perform day after day.

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jbird is seen walking the flat with a fishing rod

Must-Haves for a Great Girls’ Day on the Water with Toadfish

More women than ever are making waves in the fishing world, and Toadfish is here for it. This guide highlights the best gear for an epic girls’ day on the water—from sun-protective apparel to travel-ready rods and SmartGrip™ drinkware. Every product is designed for comfort, performance, and style, all while supporting coastal conservation through oyster bed restoration. Gear up, get out there, and keep putting 'em back.

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people are seen on paddleboards planting marsh grass

Spartina Grass Restoration: A Team Effort For A Better Marsh

Spartina grass plays a crucial role in protecting South Carolina’s salt marshes—stabilizing shorelines, filtering water, and creating habitat for marine life. This blog highlights a recent restoration project in Charleston, where Toadfish, the Toadfish Conservation Coalition, SCDNR, and LIVE Watersports teamed up to bring degraded marshland back to life. With the right tools and the right partners, restoring the Lowcountry’s ecosystems is more possible—and more urgent—than ever.

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a bunch of oysters are in bins, ready to be relocated

“Shells Aren’t Trash”: How Shell to Shore is Reclaiming Georgia’s Coasts

Shell to Shore, a Georgia-based nonprofit, is transforming discarded oyster shells into powerful tools for coastal restoration. In partnership with Toadfish, the organization collects, cures, and repurposes shells to rebuild oyster reefs that filter water, prevent erosion, and support marine life. With over 250,000 pounds of shells recycled so far, their work is a shining example of how small, local actions can create lasting environmental impact.

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a man is on the beach with his performance longsleeve

New Water Resistant Performance Longsleeves from Toadfish

Toadfish’s latest performance shirts—the Put 'Em Back Longsleeve and Inshore Arsenal Longsleeve—are designed for life on the water. Featuring lightweight, breathable fabric and a cutting-edge hydrophobic coating, they keep anglers cool, dry, and comfortable. With bold artwork that honors both conservation and classic inshore baits, these shirts blend function and lifestyle, making them the perfect upgrade for your next day on the water.

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a dad and daughter walk from fishing

5 Fun Father's Day Activities for the Coastal Dad with Toadfish

Skip the usual gift and give Dad an unforgettable Father’s Day with five fun coastal adventures—from surf fishing to backyard grilling. Whether you’re planning a boat day, seafood feast, or just teeing off by the ocean, Toadfish has the gear to elevate every moment. Plus, every purchase supports oyster habitat restoration. Celebrate Dad with purpose, adventure, and tools built for the coastal life. Let’s Put ’Em Back.

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