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a man is holding a new toadfish flats bastard rod, hes walking in crystal clear water

The Flats Bastard: Revolutionizing Inshore Finesse Fishing

The Flats Bastard from Toadfish redefines inshore finesse fishing for spin anglers. Engineered for ultra-light lures and stealthy presentations, this rod bridges the gap between spinning and fly gear, letting anglers target tailing reds, bonefish, and other prized flats species with precision. Paired with the Carbon Elite II reel and our new 8lb Braid, this combo delivers unmatched control, accuracy, and power - making spinning gear in skinny-water more effective than ever.

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the abalone inlay of a handle is shown - its very pretty

Put 'Em Back x Abalone Restoration: A New Chapter in Coastal Conservation

Toadfish has launched the Abalone Collection to support the restoration of critically endangered abalone and the kelp forests they help sustain. In partnership with the Santa Monica Bay Foundation, proceeds from every product in the collection fund hands-on restoration efforts. With abalone populations down over 99%, this initiative helps bring balance back to coastal ecosystems—one reef, one shell, and one product at a time.

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a man has an elite plier attached to his beltloop

The Second Generation of Toadfish Rods and Reels Just Landed

Toadfish’s biggest launch of the year is here: the Carbon II and Carbon Elite II combos. Redesigned from the ground up, these rods and reels are lighter, stronger, and more responsive than ever before. Whether you’re chasing reds on a flat or hunting snook deep in the mangroves, every detail is engineered for serious anglers who rely on their gear. Here’s what makes this new generation worth the upgrade.

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