There's no question that we are facing a plastic crisis—just look around you; chances are, you can spot at least one single-use plastic item within a 10-foot radius. Every year, millions of tons of plastic waste enter our oceans, and what's even more alarming is that these plastics degrade over time into toxic, microscopic "microplastics," which are ingested by sea creatures of all kinds. A recent study estimates that there are over 170 trillion microplastics floating in our oceans, and according to new research, that number could triple by 2040 if no action is taken. When marine organisms ingest microplastics, these particles work their way up the food chain, ultimately ending up in the fish on our dinner tables and, subsequently, in our bodies. This pervasive issue not only threatens marine life but also poses significant risks to human health. 

So, what can we do about it?

Everyone loves their time spent by and on the water, and respecting our coastal ecosystems means not leaving trash behind and picking up any garbage we come across. During our beach cleanups, our Toadfish team found items like plastic bags, plastic water bottles, and plastic eating utensils among many other plastic items. In 2025, we’re fortunate to have countless stainless steel bottle options on the market, leaving little excuse for using single-use plastic bottles - just pick up one of our 20oz Tumblers! For food storage, consider packing your lunch in reusable containers or exploring stainless steel food storage solutions. Locally, in Charleston, we have fantastic brands offering insulated steel bowls that keep your food at the desired temperature without contributing to plastic waste. If you must use plastics, ensure they end up in the proper receptacle, whether that's recycling or trash, and always remember to leave any environment you enter better than you found it!

It’s important to call out that there’s a lot of plastic used in the fishing industry—from packaging, to monofilament and fluorocarbon leaders, and more. Whether you just ran by your local tackle shop on your way out to go fishing or are re-rigging and snipping tag ends, be sure to dispose of plastics properly to prevent them from entering our waters. If you get snagged and break-off (which happens to the best of us), make the extra effort to retrieve your fishing line from the water if you can. As those who love spending time on the water, it is our duty to maintain healthy ecosystems, starting with accountability for our own trash. And, if you see someone neglecting that responsibility, don't hesitate to call them out! We must hold ourselves and each other accountable, as plastic pollution is a massive collective action problem. Remember, it starts with each of us, but it takes all of us.

Beach Cleanup Week is a reminder that our actions, big or small, contribute to the health of our coastal ecosystems. We encourage you to grab your friends, pick up a trash bag, and clean up an outdoor space you frequent—it's good for the environment and good for you. 

Stay tuned for more initiatives throughout Marsh Madness, and remember, when it comes to items that belong in the garbage, don't #PutEmBack; instead, #PutEmInTheTrash!