A redfish and a speckled trout are pictured in the water facing each other

Marsh Madness Week 1: Put Em' Back Podcast with Release Over 20

Written by: Austin King

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Time to read 5 min

Welcome to Week 1 of Toadfish's Marsh Madness 2025! We’re kicking things off with an important conversation about responsible fishing practices and conservation. Whether you’re already a conservation advocate or someone who might be unsure why sometimes it’s better to #PutEmBack, our Week 1 podcast is an educational listen that lays the foundation for why conservation matters. And who better to dive into this conversation than David Fladd, founder of the Release Over 20 movement and co-owner of Eyestrike Jigheads?

What is Release Over 20?

If you’re not yet familiar with Release Over 20, it’s a movement dedicated to encouraging anglers to release breeder-size fish–—the ones that are essential for replenishing our fisheries. Whether you’re a seasoned pro or just getting started, it’s crucial to understand how releasing certain fish helps ensure healthy, sustainable populations for the future.

So, what exactly does this movement mean for you? Let’s break it down.

The Truth about Speckled Trout

A man is walking through the marsh grass carrying a bag of oyster shells that he is going to replant

It’s no secret that big fish are vital to the longevity of a population, but you might not realize just how important that one fish can be—especially when it comes to Speckled Trout. During the episode, David highlighted some eye-opening stats: if you start with 1,000 baby specks, only 8 will make it to 20 inches—and it takes 4 years for a trout to reach that size. As the fish grow, the likelihood of survival decreases, but their importance to the ecosystem grows exponentially. The larger the fish, the more eggs they produce, and some of these big female specks can lay up to 20 million eggs in a spawning season! That’s a lot of future fish.


But here’s the issue: when these big breeders are caught and placed in your cooler, you’re not just removing one fish—you’re taking away a significant amount of reproductive power. David’s advice? At a minimum, release any fish over 20 inches. These big fish are harder to come by, and releasing them helps ensure they can continue to spawn and contribute to future generations.

Flounder: A Silent Crisis

Oysters lay in preparation to be replanted by a bunch of people who work for Toadfish in the background

On the podcast, we also discussed the declining flounder population, and David shared some crucial insights into why it’s essential to release them. Flounder populations have been on a steady decline for over 30 years, and part of the reason is tied to how the species is regulated. In South Carolina, anglers can keep up to 5 flounder per person, with a minimum size of 16 inches. The catch? Every keeper flounder is female since males typically max out at about 13 inches. 100% of the time, the flounder being taken home are females—key pieces of a sustainable population.


David stressed the importance of releasing these larger females so they can continue to spawn. While regulations are in place, it’s up to us as anglers to go a step further by releasing fish that are near or above the breeding size, particularly large females. This small, individual effort can make a significant difference in restoring the flounder population in the long run.

Redfish: Slot Reds, Bull Reds, and Reproduction

Oysters lay in preparation to be replanted by a bunch of people who work for Toadfish in the background

When it comes to redfish, David shared a lot of enlightening biological information about our “slots” in the US. Redfish reach sexual maturity at 27 inches for males and 30 inches for females, but in South Carolina, the upper slot limit for keeping a redfish is capped at 23 inches. That means if you’re keeping a redfish in that range, it likely hasn’t had a chance to spawn yet. By choosing to release slot redfish, you give them the opportunity to grow and contribute to their population.


David also discussed the importance of big bull reds—those fish over 35 inches that are sexually mature. Between August and October, these bull redfish are in our SC waters to spawn, and while targeting them is incredibly tempting, it’s best practice to disturb them as little as possible so they can do their part to repopulate. These massive redfish are in our waters April through November and, at Toadfish, we’ve had great success targeting them in July and November— outside of peak spawning season.

The Power of Self-Imposed Limits

Oysters lay in preparation to be replanted by a bunch of people who work for Toadfish in the background

As is the essence of Release over 20, David really drove home the idea that, as anglers, we hold the power to make a lasting difference in our fisheries. While following the regulations is important, imposing your own personal limits can take it a step further—it’s all about creating positive habits now that will benefit the future of the fishery. The Release Over 20 movement isn’t just a catchy slogan—it’s a call to action to protect the fish that are crucial for the long-term health of our ecosystems.


Over 20,000 anglers have already signed on to release big breeders and keep fish populations strong. It’s about doing the right thing—not just for us, but for future generations of anglers who will be casting their lines in our coastal waters.

In Conclusion: Being A Steward

A man has a Toadfish Fly Rod laid accross his arms while he is crouched down in the marsh grass carefully releasing a big Redfish

We’re grateful to David for taking the time to chat with us about conserving our fisheries. Remember, being a steward of your ecosystem means doing the right thing—not just for yourself, but for the future generations.


We’ve got a whole month of Marsh Madness ahead, so stay tuned as we dive deeper into conservation topics. Whether you’re new to fishing or have been at it for years, the future of our fisheries depends on all of us making smarter, more responsible decisions. Follow along on social media and join the conversation. Share your catches, your releases, and your commitment to conservation. Let’s work together to keep our coastal ecosystems thriving, and as always— Put ’Em Back! 

Question 1

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Question 2

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