We grew up on the coast with roots reaching back as far as 14 generations. A passion for the water is ingrained in our DNA. As children, we spent our days on the rivers and beaches, cementing a lifelong bond to the coastal ecosystems we explored. At our core – we are fishermen, we are surfers, and we are river rats. But above all else, we are homegrown conservationists.
In our lifetime, we have witnessed the strain that explosive population growth and sprawl have had on fragile saltwater ecosystems with water quality as the prevailing issue. Water quality is the number one reason for fish mortality and declining populations across hundreds of marine species.
With so much at stake, we wanted to do something to give back. We wanted to look back on our lives and know that we left these environments that we love in a better place than when we found them. So, we started a company that devotes its success to improving water quality by rebuilding new filter feeding oyster beds. By repeating and expanding this process through our Put ‘Em Back™ movement, we are working towards healthier coastlines nationwide.
Put ‘Em Back™ Mantra
Connect everyone that enjoys to the coast its sustainability.
Success is measured by how much we give, not how much we take.
Every product we make has the goal of enhancing your coastal experience.
Time spent on the water fuels us.